In 2020, the business environment is changing significantly due to the spread of coronavirus. The IT industry is also one of the industries that got affected by the pandemic, and it has to adapt to the difficult time. Under this situation, how do companies find new business chances and get new clients?
For small and medium-sized companies, business exhibitions are very important opportunities for business matching and negotiations. However, some exhibitions have been cancelled because of coronavirus this year. Although it is hard to hold events as usual, exhibitions are going to be held online. There are two major benefits of participating in online exhibitions.
People can join the online exhibition from wherever they are including overseas. Therefore, it is expected that there will be more participants at the online exhibition. This is advantageous for companies to find more potential customers at one time. For example, Lotus Quality Assurance, which is based in Vietnam, could match Japanese participants.
Collecting data of participants
In the online exhibition, companies would conduct real-time seminars or provide recorded videos. In this case, companies will be able to find out who joined the seminar until the end, and who exited during the seminar. Then this information can be used to know who to approach. The collected data will be useful for sales activities, and companies can offer detailed information to people who show interests.
Lotus Quality Assurance (LQA) is planning the active participation in online exhibitions to seek new business opportunities. The more people join the online events, the more business matching will be active, and this will form the new business style. LQA is confident that it can be a business partner online even if it is not possible to meet in person by using the experience and knowledge that LQA has.